Samsung has reason to celebrate. Although this year's foldable smartphones have become more expensive, customer interest in Europe is growing significantly. The company announced that pre-orders for the models Galaxy Z Flip8, Galaxy Z Fold8 to Galaxy Z Fold8 Ultra are approximately 20% higher than last year's generation. Moreover, the results exceeded the manufacturer's internal expectations, even before the official start of sales on August 7.8. 2026.
Of the three new foldable phones, the wider one is the most popular Galaxy Z Fold8This model is roughly 40% of all European pre-orders. The success is likely due to a combination of improved construction, more modern design and an overall shift in user experience. Samsung also confirms the trend of recent years, when devices of the type Fold Interest is growing not only among technology enthusiasts, but increasingly among ordinary users as well.
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Higher prices did not deter customers
Interestingly, this year's generation entered the European market with higher prices. Galaxy Z Flip8 and variant with 256GB storage costs 1 euros. Galaxy Z Fold8 with the same capacity starts at 2 euros and the ultimate Galaxy Z Fold8 Ultra starts in most European countries at the price 2 euros.
Galaxy Z Flip8 i Galaxy Z Fold8 Ultra they are so 100 euros more expensive than their predecessors. Samsung explains the price increase mainly by the increase in memory chip prices, which have affected the entire mobile industry in recent months. It is thus passing on the higher costs to users in part, but they apparently do not mind, because sales are higher than expected. Incidentally, the same situation occurred with the series Galaxy S26.
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The jigsaw puzzle market is changing
Pre-order results, which also confirm the trend from South Korea, indicate that the foldable phone market is maturing. Customers are increasingly willing to invest in more expensive devices if they offer clear added value. Moreover, Samsung has a strong position in this segment thanks to its long-standing development and its ecosystem of devices Galaxy offers increasingly better connectivity between phones, tablets, watches and computers.
This interconnectedness is one of the reasons why many users choose Samsung's foldable models over the competition. Even though Samsung doesn't offer the largest battery capacity, fastest charging, or highest dust and water resistance - it lags behind many competitors in all of these. But the new phones are not just standalone devices, they fit into a broader ecosystem that makes work and everyday use easier across multiple products.
If the high pace of pre-orders continues after sales start, this year's lineup could Galaxy It is one of the most successful foldable smartphones that Samsung has ever launched in Europe.
