The latest film Spider-Man: Brand New Day is celebrating a significant success in theaters and breaking attendance records, but it has also sparked an unexpected debate. This time, the target of criticism is not the actors or the story, but the conspicuously visible Samsung phones Galaxy, which, according to many viewers, appear on screen too often.
Product placement is nothing new in the film industry. However, in the case of the new Spider-Man, according to fans, it crossed the line of subtle advertising and began to distract from the plot itself. Dozens of reactions quickly appeared on social networks, in which viewers claim that phones Galaxy it seems more like part of a marketing campaign than a natural prop. And the fact is that Samsung this film was widely used as an advertisement before the release of jigsaw puzzles Galaxy Z Fold8, Z Fold8 Ultra a Galaxy Z Flip8.
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Spider-Man swapped Xperia for Galaxy
The change is all the more significant because in previous films with Tom Holland the main character used smartphones Sony XperiaThis also made sense given that the film rights to Spider-Man is held by Sony Pictures. However, changing a mobile phone is nothing special in today's world, so no one would probably stop to think about this detail. If the device Galaxy she didn't appear in that many scenes.
In the new picture Spider-Man: Brand New Day However, this is the result of a broader marketing collaboration that Samsung started even before the launch of its foldable phones. Galaxy Z Fold8 a Galaxy Z Flip8. Spider-Man has appeared in advertising campaigns, promotional videos and other marketing materials. And from Samsung's point of view, the film is just a logical outcome of the entire collaboration. But comic book fans are quite upset about this.
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Success for Samsung, disappointment for fans
The mere presence of branded products in movies usually doesn't bother most viewers. The problem arises when shots of a particular device are too frequent or conspicuous. This is the most common criticism directed at the new Spider-Man.
Fans they warn especially on:
- frequent shots on Samsung phones Galaxy,
- clearly visible logos and device design,
- moments that they feel more like an advertisement than part of the story.
The criticism doesn't just come from long-time Xperia fans. Similar opinions are shared by regular viewers, who claim that the brand's heavy promotion detracts from the film's atmosphere. From Samsung's perspective, however, the partnership is likely serving its purpose. Spider-Man is one of the most watched film brands today, with millions of viewers around the world watching the device Galaxy directly in action. Which is more valuable advertising for the manufacturer than a classic TV spot.
It's funny, but in every other American movie there is miniYou can almost hear the typical iPhone ringtone twice and all the good characters are shown with Apple, while the bad ones have phones without a closer view and Dell laptops...
That's not obvious at all. product placement for years 👌
Because all the other users literally don't care. It's quite clear which community is so bothered by the fact that Samsungs are there 😀
This doesn't bother fans of the film, but fans iPhone proWell, their dream brand has nothing to offer in the field of fire phones 😀
It's interesting that no one minded that in general every US movie has to have an iPhone, and only for positive characters 😀