Google has sent out invites for its most anticipated hardware event of the year. The Made by Google event 2026 will be held on Wednesday, August 12th in New York, which is a week earlier than last year but three weeks later than it is Galaxy UnpackedHowever, Google continues the trend of moving summer dates to ensure an earlier launch before the fall wave of competing iPhones.
The press conference itself will start at a rather unusual time for Central Europe, at 23:00 p.m. The official teaser teases the "next generation of devices" Pixel" and is accompanied by a view of a shiny metal frame in gold. According to available information, a complete rejuvenation of the smartphone line is expected, which should include models Pixel 11 Pixel 11 Pro, Pixel 11 Pro XL and also flexible Pixel 11 Pro Fold.
Google Pixel event – August 12 pic.twitter.com/Veo1RCJN7j
- Mark Gurman (@markgurman) July 7, 2026
The goal is clear: Overtake Apple
Although Pixel 11 Pro Fold will be in the lead behind Samsung's new flexible phones, it is important for Google that it will beat the September premiere of the iPhones 18 with its entire portfolio, including the first foldable Applu. While the hardware design should remain more or less faithful to last year's generation, according to leaks so far, with a possible design refresh in the form of a light indicator "Pixel Glow", the main emphasis will again be placed on software and new generative functions of artificial intelligence Gemini.
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However, the big question mark for the European market remains how the rising costs of hardware components will be reflected in the resulting specifications and final prices. In addition to phones, a new generation of smartwatches will also appear on the scene Pixel Watch 5, which should again be available in two sizes. There is also speculation about a successor to wireless headphones Pixel Buds For which Google is keeping all the details under wraps for now. Anyway, it looks like the summer will be really busy.
