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Remember when we thought the future belonged only to expensive subscriptions like Netflix or Disney+? The year 2026 is teaching us a clear lesson in the digital economy. Samsung has now announced that its free Samsung TV Plus platform has surpassed magicThe 100 million monthly active users mark shows that the “attention-for-advertising” model is experiencing an unexpected renaissance.
When Samsung launched its TV Plus service less than 11 years ago, many considered it nothing more than a “pre-installed ballast” on smart TVs. But the strategy of so-called FAST channels (Free Ad-supported Streaming TV) turned out to be a great move. In January and February 2026, data confirmed that the number of users increased sharply year-on-year, with the total number of hours streamed increasing by a solid 25%.
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It's not just about random switching anymore programs while waiting for price. Samsung has managed to do something that began to trouble paid services in 2025 and 2026 – retain viewers. According to official statistics, an incredible 92% of users remain on its platform even three months after first turning it on.
The platform's success lies primarily in its wide range of offerings - currently, users have a total of 4300 channels and 66 titles available on demand. We must not forget that the service is no longer available only on TVs, but also on phones and tablets. Galaxy, Family Hub smart refrigerators, but also a headset Galaxy XR. It is otherwise accessible to users in 30 countries around the world, including the Czech Republic.
What awaits us next?
In 2026, the line between “traditional TV” and “streaming” will be completely blurred. Samsung TV Plus plans to further expand interactive features, where viewers will be able to make purchases directly in the picture using the remote control. proad revenue or influence the course of the live broadcast.
100 million users is a clear message pro market: The future of television doesn't have to be hidden behind "paywallem". Sometimes you just need to turn on the TV and notchat to have fun.
Except that it's unavailable pro Czech Republic. Absolutely useless article
The answer is a VPN and not all readers live only in the Czech Republic
Things are going well in Spain.