YouTube Music It is one of the most popular music streaming platforms, but it does not have as many users as its competitors such as Spotify or Apple Music. Strangely enough, it doesn't offer any new benefits or bonuses to new users to entice them in. Instead, it does the exact opposite – it closes a popular service that was previously free behind a payment gateway.
YouTube Music operates separately from YouTube, and if you don't subscribe to any of the services, the algorithm doesn't combine their results for you. The music streaming platform is also very logically organized, has a number of practical functions, and of course there are video clips on it. In my opinion, it surpasses, for example, Spotify.
Until now, YouTube Music also made song lyrics available. You were available for viewing free of charge and without restrictions. Last year, however, Google began testing a restriction on access, making only 5 lyrics available to users for free. While this seems like an odd decision to me, since you can search for song lyrics online for free, it seemed like a great idea to Google. lock this item for payment gateway. And now it's final.
YouTube Music wants to continue earning
From now on, non-paying users have access to maximum 5 song lyrics per day. Those with a YouTube Premium or YouTube subscription Music Premium users can read them without restrictions. Google is continuing its strategy of forcing as many users as possible pay for premium features available on YouTube.
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According to the published financial results of its parent company A This strategy is paying off so far. YouTube's revenue is growing comfortably. In 2025, the company earned $1.1 billion from various "Google Subscriptions, Platforms, and Devices" $13,58 billion, while in 2024 it was $11,63 billion. And as Google develops more and more AI features, which it makes available to YouTube Premium subscribers, it may be tempting for some to give up their $10,99 per month and try YouTube on maximum.
YouTube Music but it can also lose a lot of users. A lot of people are not willing to pay to read the lyrics of a song. And I am one of them. Similarly, in my experience, YouTube is starting to hurt itself with the countless features it includes for subscribers. Most of them will never be used and over time, some may think that it is actually pointless to subscribe YouTube Premium. After all, the numbers already show that people prefer to listen to music elsewhere:
- Spotify has a 31,7% share of the streaming music platform market
- Tencent Music (Chinese platform) holds 14,4%
- Apple Music has 12,6%
- Amazon Music has 11,1%
- YouTube Music has 9,7%
