Close ad

When you subscribe to a video streaming platform, it's tempting to give someone access to it even if they're not part of your family and household. You reduce costs, but you get the same experience. But that is changing. 

Everything was started by Netflix, which started fighting against sharing access to content some time ago. According to the published figures, it paid off for him, as he gained millions of viewers around the world. This year, Disney+, and Hulu in available markets started to implement the same strategy, and now Max is resorting to it as well.

The head of Warner Bros. Discovery, JB Perrette, has now stated that Max will start fighting password sharing in a very short time. "In a week, we'll start very early but subtle messages showing those users who we don't think are eligible to watch content." 

The filters used to determine whether someone shares their password with access to the platform will become "increasingly strict" by 2025. So users who don't immediately fall into the trap of the initial password sharing restriction are sure to be caught too, just a bit later. None of this is probably a surprise, and it's only a matter of time before it hits all VOD platforms. 

Today's most read

.